Publishers Clearing House Chooses CertainSource by eWayDirect to Amplify Customer Acquisition, Accelerate Growth
SOUTHPORT, CONN. (March 7, 2013)—eWayDirect today announced Publishers Clearing House has deployed the new CertainSource 2.0 multi-channel B2C customer acquisition solution to accelerate customer and revenue.
In just the first few months, CertainSource's intense prospect qualification system has created a new, highly scalable customer acquisition channel for PCH to meet its aggressive growth goals with performance that rivals or exceeds paid search and third-party email programs.
"CertainSource has opened a whole new acquisition channel that has exceeded our expectations, delivering highly qualified customers who are already engaged with our brand," said Sal Tripi of Publishers Clearing House. In just the first four months of the PCH campaign, CertainSource has helped PCH achieve its customer-acquisition targets cost-effectively while reducing risk to the PCH brand.
CertainSource's unique triple-qualification approach works across multiple digital touch points to individually validate each prospect, assessing conversion intent. As a result, CertainSource delivers profitable customers while dramatically reducing brand risk.
"PCH came to us with an already incredibly large database, so finding new customers was challenging," said Neil Rosen, eWayDirect's CEO. "But with CertainSource's intense qualification process, we've been able to deliver highly qualified prospects and new customers at a rate that satisfies PCH's aggressive growth goals at a very effective price point."
To read the complete PCH CertainSource case study and learn more about how CertainSource can deliver new, more valuable online prospects, visit www.ewaydirect.com.
About eWayDirect eWayDirect, the "now data" company, leverages real-time data to transform the way leading brands acquire and engage customers to drive revenue and performance while protecting brand reputations. Founded in 2001, eWayDirect is a privately held company with offices in Southport, CT and Raleigh, NC. For more information, visit www.ewaydirect.com.
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